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Your Company Needs A Business Plan

Brian Hill and Dee Power's latest book, The Pocket Small Business Owner’s Guide to Business PlansThe Pocket Small Business Owner's Guide to Business Plans shows you how to create a business plan from start to finish.

Order your copy now from Published by Allworth Press.

The Undeniable Secret to Business Success? A Plan

If you lived in New York City and decided to drive to Los Angeles, would you just jump in your car and start driving -- no road map, no GPS, not a full tank of gas, no money, no clothes packed? Of course not. And yet that's what many people do when they decide to start a business, just jump in and go. If you wouldn't start a cross-country trip without these important things you need to reach your destination, why would you attempt to run your business without a business plan?

Careful and thorough business planning is definitely essential to building a successful business, and business authors Brian Hill and Dee Power have a new book to help small business owners become proficient planners and harness what they term, The Power of Positive Planning. The book is titled The Pocket Small Business Owner's Guide to Business Plans

Improve the chances of your new business's success with a winning business plan. Many entrepreneurs look at business planning as a necessary evil. Something that has to be slogged through if they want start-up capital. A business plan is much more than that.

The process of writing a business plan is really the process of building your business. As you develop the plan you:

Define your market - who are your customers?

Prepare a battle plan against your competitors - what does your company have they don't?

Develop hard hitting marketing strategies - your customers are out there, how will you reach them?

Don't leave all this to chance, the back of an envelope, or in your head.

A business plan is your roadmap to success.

The Pocket Small Business Owner’s Guide to Business PlansThe Pocket Small Business Owner’s Guide to Business Plans shows you how to create a business plan from start to finish. Order your copy now

Why We Wrote This Book

Over the last 15 years we have helped several hundred small business owners develop strategies for growing their companies and also helped them write their business plans. Without exception, when these business owners complete the planning process, they see the value of having a thorough plan in place. Many of them progress from being reluctant planners to fully embracing the concept of planning. They see how a business plan helps them proceed more confidently into the future. They know their company is on track for revenue growth and profitability. They also understand that planning is essential to creating a competitive advantage, and properly done, it can actually be fun.

With these obvious benefits, it’s unfortunate that some business owners don’t invest much effort into planning their companies. The barriers include not knowing where to start when creating a plan, and believing they don’t have the time to create a business plan.

We set out to provide a practical, concise, plain-language guidebook that shows every small business owner, no matter what industry they are in, how to create a winning business plan -- one that is a blueprint for them to follow to successfully build their companies.

Our philosophy is that business planning concepts don’t have to be overly complex. Planning isn’t a skill that only MBAs or CPAs can master. We want every small business owner who reads The Pocket Small Business Owner's Guide to Business Plans to be inspired and excited about creating their business plan.

We hope that you refer to this book again and again as you prepare your business plan each year. It’s the product of all we have learned from working with our clients over these 15 years. Use this book to harness the "Power of Positive Planning" for your company!

Order your copy of The Pocket Small Business Owner’s Guide to Business Plans from

A business plan answers these critical questions

What problem does the customer have?

How does your product solve the problem.

How big is the market?

How will the market be reached

Who are the competitors?

What's the unique selling proposition of the product?

How will you make money

What's the growth potential of your business?

Do You Need a Business Plan Yes! If You:

Want to Jump Start Your Business. A business plan is a management tool. Writing a business plan: Shows where you have been, clarifies where you want to go, and determines the objectives, strategies and action plans to get you where you want to be. If you want to increase sales and improve the bottom line, you need a business plan.

Are Deciding Whether To Start A Business. A business plan improves the chances for success, focuses your efforts, and helps you avoid making serious mistakes. One out of every five businesses fail, if want to beat those odds you need a business plan.

Need An Investor/Partner. Entrepreneurs looking for investors or a business partner must have a well thought out, logical business plan which demonstrates considerable upside potential for the business. The banker is content to get his money back plus 10% interest. The investor wants a return of 30% to 50% or more. If you want to attract capital, you need a business plan.

Are Seeking A Bank Loan. A business plan is used to inspire confidence in their banker and convince her/him that the business is a good credit risk. It is written very logically, with an emphasis on the financial projections and presentation of historical financial results. If you want a bank loan at the best terms possible, you need a business plan.

Don't Destroy Your Chances

If you're looking for capital you can destroy your chances right off the bat with a poorly thought out business plan. That's bad news for you and your company.

Investors cite lack of clarity as the number one critical mistake entrepreneurs make in their business plan. In other words the investors can't figure out from the plan how the company will make money for their investment.

The Pocket Small Business Owner’s Guide to Business Plans Order your copy of The Pocket Small Business Owner’s Guide to Business Plans through

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Dee Power & Brian E. Hill
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