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Content is Critical

Search Engine Optimization | Web Site Design | Article Marketing | Copywriting | Press Releases | Advertising | Social Networking | Niche Marketing | Blogging | Finding Content | Affiliate Marketing

Content is Critical

You've got to give that traffic you worked so hard to drive to your website something to hang around for, or they'll just click on outta there.

There are several ways you can find content for your website. The least expensive is probably writing the pages yourself. A webpage doesn't have to be a lengthy production. 250-300 words is just about enough for one webpage. Pick a topic that relates to your niche. Narrow the topic to one area. If you have a website that is on, say, dog care, you could pick Grooming and Bathing. That's till too broad for 250 words, so narrow it down again to Bathing. Now think about the different aspects of Bathing. You could write about how to bath the dog, or where to bath him/her, the type of shampoo to use, how to dry the dog. There you go, you now have subjects for four different articles.

Article directories provide a gold mine of articles on every subject imaginable. Article Directory Sites:
Ezine Articles
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Search the directory using the same key words you use for your website. You should be able to find a range of articles you can use. As long as you follow the Terms of Service (TOS) there shouldn't be any problem. Be aware that most of those terms require that you leave the link in the author's bio when you use the article. That means there could be a bit of leakage from your site to the author's site, before your visitor has had a chance to click on one of your ads or products. Do not use the article and remove the link. That's just not fair play.

Private Label Rights (PLR) are another avenue for content. Some of the reports allow the articles to be used for blogs and website contents. Make sure you check the rights being offered with the report before you use the content. Most of the time you'll know the rights before you purchase the report. You can find PLR being offered for sale at Internet Marketing forums and discussion groups. There are also membership sites where you pay a monthly fee and receive new content every month. Some of the sites limit the number of members and focus on certain niches.

You can have articles for your site ghost written for you. The prices range from $1.00 per hundred words to $30 per 400 words. Cheaper is not always the best deal. Some of the very cheap articles are not carefully written, or may not be written by someone whose primary language is English.

If you use a little imagination you can find lots of ways to fill your web site with interesting content that keeps your visitors interested.

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