High demand and low competition equals profits from your website pages. But how do you find the key, as in keywords, to unlock those profits?

High demand means there are people looking for information about your niche, the more people, the more potential visitors. The more visitors your site receives, the higher the probability that your ads will be clicked.

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Low competition means you aren't fighting for attention with thousands of other sites for these visitors.

A third ingredient necessary for success with your website is choosing a niche that advertisers are willing to pay for. You can have a lot of traffic and not a lot of competition, but if there are few advertisers who want to advertise for those keywords it will be difficult to make much money. Additionally the more advertisers for the keyword the more competition between the advertisers and the more money they'll be willing to pay per click. That's good news for you.

So let's get started. Brainstorm a list of key words for your site. At this point the words can be general.

Go to Google and enter "cheap wedding dress." There are 75,000 matches. Count the number of Google ads associated with that phrase. If there are only one or two it means advertisers aren't willing to pay for ads. If there are 15 or 20 or more, it means they are.

Now look at the plural "cheap wedding dresses." There are only 36,000 matches so less competition than the singular dress but there's about the same number of advertisers.

Key in "cheap wedding gown" and the matches drop to 11,000, even less competition. Oddly "cheap wedding gowns," the plural has more competition.

So if your site is related to wedding dresses you would want to include "cheap wedding gown" as one of your key word phrases.