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Making Niche Marketing Work for Your Business

Niche marketing is a buzz word and it simply means marketing to a small niche rather than a broad market. For example: Your blog is about cures for sinus headaches, that's very broad. A narrower niche would be natural cures for sinus headaches and an even narrower niche is natural herbal cures for sinus headaches. The logic is that there are fewer blogs/websites competing for the very narrow niche than the much broader topic. There will be fewer people searching for natural herbal cures for sinus headaches but more of them will be ready to buy a product.

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